Marketing in the Post-AIFMD Era

In a recent survey of London hedge fund Chief Operating Officers, the number one concern cited about the Alternative Investment Fund Managers Directive was its potential impact on their firms’ ability to market non-EU alternative investment funds to European professional investors. In this article published by the Hedge Fund Journal, Bill Prew explains why hedge funds are concerned, why existing marketing practices (particularly reliance on reverse solicitation) may need to change as a result of the AIFMD definition of ‘marketing’ and the types of questions being asked by the industry.

Click here to read the article published in the Hedge Fund Journal.